how powerful are you?

Some examples of successful rebranding:

Federal Express
Microsoft
Target
Communism (hammer and sickle)

INEPTOCRACY

(in-ep=toc-ra-cy)

A system of government where the least capable to lead are elected by the least capable of producing, and where the members of society least capable of producing, and where the members of society least likely to sustain themselves or succeed, are rewarded with goods and services paid for by the confiscated wealth of a diminishing number of producers

(urban dictionary)